The X-BIONIC store in Hangzhou, China, features a double-front layout with access from both the roadside and mall interior, enhancing openness and accessibility through a dynamic circulation flow. A full glass façade reveals the interior, expressing the brand’s tech-driven identity. The first floor emphasizes brand experience, showcasing key technologies and products for a strong first impression. At its core, a circular archive installation symbolizes X-BIONIC’s futuristic and engineering-led spirit. Metallic finishes, LED lighting, and reflective colored glass create a vibrant, high-tech atmosphere. The second floor connects seamlessly to other outdoor brands, supporting a distinct merchandising strategy. The store functions as a hybrid showroom where technology, performance, and storytelling converge—more than a retail space, it's a living lab for the brand.