Location · Beijing, China
HELLY HANSEN
The Helly Hansen store at Oriental Plaza in Beijing features a sleek, modern retail design that emphasizes performance and precision.
The storefront uses high-contrast black frames and illuminated signage to create a sharp visual identity. Inside, dark walls and accent lighting direct attention to the bright technical gear. The product layout is symmetrical and orderly, reflecting the brand’s functional ethos. Iconic red tones contrast with monochrome elements, reinforcing visual hierarchy. Mannequin installations highlight outdoor survival themes with authentic gear setups. Subtle textures and alpine motifs express the brand's roots.
The overall design radiates confidence, efficiency, and high-performance aesthetics.
The storefront uses high-contrast black frames and illuminated signage to create a sharp visual identity. Inside, dark walls and accent lighting direct attention to the bright technical gear. The product layout is symmetrical and orderly, reflecting the brand’s functional ethos. Iconic red tones contrast with monochrome elements, reinforcing visual hierarchy. Mannequin installations highlight outdoor survival themes with authentic gear setups. Subtle textures and alpine motifs express the brand's roots.
The overall design radiates confidence, efficiency, and high-performance aesthetics.
Project Team
HJ Han, SD Lee, Lily Yin, Kelly Jiang, Cady Yun, Leo Lee, Eric Cui
Design by Confidential Design Studio
Design by Confidential Design Studio